Idols SA: the number one lighthouse...







  South African Idols 2010 runner up , Lloyd Cele (left) and South African Idols 2010 winner,  Elvis Blue

Who would have thought that Lloyd Cele, the South African Idols 2010 runner up and Elvis Blue, real name Jan Hoogendyk the South African Idols 2010 winner would end up on the music spotlight? I guess we will never know what the future holds for us. This pair has made it this far and normally upcoming artist do not last this long. I guess it is about the passion for music and fighting for their dreams.

Lloyd was nominated for best pop album at the MTN South African Music Awards which took place on the 30th of April 2012 and grabbed the award with pride. On the other hand, Elvis was nominated for best adult contemporary album which he proudly took home.  Idols has introduced stars of the world and music does lighten up people’s lives after all.

 “My life has been completely changed since I was the runner up in Idols 2010. It’s been a whirlwind, and I have never looked back. So many amazing opportunities have come my way, and I have been sure to grab them all with both hands!” said Lloyd.

If the media did not broadcast idols on both Electronic Media Network (M-Net) and (South African) Mzansi channel from Digital Satellite Television (DSTV), the viewers would not have voted for them. If the media did not play songs written by our music artists, the audience might not have known about them. If journalists did not write about them, readers would not know who they are and where they come from. If Public relations practitioners (PRP’S) were not part of South African idols, I wonder who would have planned for the competition. PRP's are professional planners for major events, they solve a crisis, and they speak on behalf of the organization. Hence: The media is the watchdog of the society, the journalist is the police officer and the Public Relations Practitioners are the spokespersons of the organization.