Friday 23 March 2012

success, power and glory

Black Entertainment Television (BET) is a media broadcasting company  that motivates the black youth globally on achieving their goals. Just because you are black that doesn’t mean you don’t have the right to express yourself through music. BET is giving musicians a platform to express their talent through music. Music is a powerful source of communication people can ever think of. Music is who and what we are. Musicians write music not just to make money but to be heard. musicians use music to reach out to the public in terms of sharing their feelings, emotions, situations and social issues with the public. I believe that when people share their problems with people they love, it gets easier for people to move on to tomorrow rather than being stuck from the past. All in all, music tells a story.
E.g. Chris Brown and Rihanna are reuniting through music as they are collaborating on the song titled birthday cake. They are telling us, "the target audience" of their music that they are now dating which they are doing through music. (http://www.huffingtonpost.com/bonnie-fuller/rihanna-chris-brown_b_1293536.html) Musicians are using music to express their feelings, congratulations Robyn (Rihanna) on using your rights for your happiness through music.
Has the music industry turned its back on the beautiful black women? It’s a relevant question given today’s music charts. The Billboard charts are filled with many  African-American woman, but today if you look you’d be hard pressed to find such diversity in today’s market. (http://www.bet.com/news/opinion/sound-off/color-coded-is-the-music-industry-playing-an-unfair-game.html)
BET does not only focus on the black race but focuses on musicians as a whole because this is a big industry and everyone who is talented is more than welcome to achieve his or her goal and show potential through BET. Nikie Minaj is making money, all thanks to  BET by striving to make it big for the people.  The awards ceremonies, hosted by BET encourages musicians on working hard and doing the best that they can and in achieving that, they get an honourable award in return.

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