What a night mare!

Zahara's saga is truly creating bad publicity for T.S records

The seven times South African Music Awards (SAMAS) nominee, Zahara real name Bulelwa Mkutukana is contracted to TS Records, co-owned by Thembinkosi "TK" Nciza and Sibusiso Leope, aka DJ Sbu. Zahara is known as a hard worker who has fulfilled her dreams in the South African music industry. If she studied for music or had studied further this saga might not have occurred because I believe that if she was educated she might have known how to control her money more effectively and know her exact income for every month.

Her siblings, Nomonde and Mbangedwa would have treated her with respect and not run to the media to tell the nation that they are starving while Zahara is in Johannesburg and enjoying her life. It is hard to believe that her mother is also part of this mass I mean that they should have handled this incident by informing Zahara how hurting they are through the phone.  R200-R300 is enough for Zahara’s mother to spend, not for the whole family. zahara's siblings did a great job by exploiting the story but they should have left their hunger out of this.

Is Zahara truly working with sweet sharks? I heard rumors spreading around saying that T.S records is famous for ripping their artists off. T.S records should be worried about its reputation because nobody wants to work with criminals no matter how desperate they are to succeed in life! Sorry Zahara, this is daylight robbery if ever you are paid during the day. Welcome to Johannesburg since you are from the Eastern Cape region.

I feel sorry for Zahara, she is doing so well and all she needs to think about is her family that needs to be fed by her while her recording company is controlling her money, shame T.S records you are a group of selfish people. Now this is what I call bad publicity. I wonder what T.S records has to say about this…

Public Relations South Africa: The sky is the limit

  

 

The MTN South African Music Awards logo
source: http://lwmag.co.za/music/mtn-sama-2012-nominees/
  



It is that time of the year of acknowledging South African talent in a stylish manner. Public Relations is taking the media to a different sphere. Without Public Relations Practitioners (PRP’s), Stakeholders and the target public would not be aware of the event that will take place on the 29th and 30th of April 2012. The event showcases a musical platform that needs to be embraced in order for musical artists to feel honoured and appreciated.

PRP's are always keen to involve the target audiences in every event that takes place Within the industry. A press release was created by the Mobile Telecommunication Network (MTN) PRP’s, informing the target audience about the 18th Annual MTN South African Music Awards SAMA ceremony which was a communication tool that was used to communicate to the public about the event in order for the event to be successful in terms of voting for the best musical artists the public favours the most in certain musical genres.

 Nominees were nominated by the public because the public is officially the target audience so they need to be involved from the beginning of the process in order for the event to gain an input or participation from the audience. When you watch television lately, you will notice that certain artists are advertising the event so that the public can also get to witness their favourite artists perform live. Do not miss an opportunity of a life time. This is the best place to be. Make a plan to get to the Sun City Superbowl which is located in North West, South Africa.

For more information visit, http://samusicawards.co.za/

Sponsorship beneficial credit

The South African gospel melodic choir named Joyous Celebration has reconnected with MTN as the sponsor of the group. On the 21^st of April 2011, Jabu Hlongwane, the founding member of the gospel ensemble said, “We are truly blessed to have MTN as our sponsor. We feel that the partnership with MTN will help realise our collective vision and dream for this year’s celebrations.” Serame Taukobong, chief marketing officer of MTN SA also feels the same about their sponsorship/partnership with Joyous Celebration. “Using our MTN Play platform, we will promote the MTN Joyous Celebration sound to our customer base, while growing the MTN brand among a new fan base” Taukobong said.  Hlongwane says that it has been wonderful to produce their 15^th and 16^th album and he has never seen such talent which means that the past seasons where just the beginning of a new journey.

 “When we take somebody new into the group, they learn from us and then they feed from the old members and then the actual Joyous ensemble that you see on stage is a mix of old and new members all in one,” Mkhize said.This proves that without sponsors there is something that musicians will lack in terms of publicity. Sponsors make the impossible, possible. Joyous Celebration is going on a journey; I must add that there is progress in the South African Music Industry.

There will be auditions for those who want to become members of MTN Joyous Celebration which will be held this year (2012).  This year’s auditions will include mini workshops on the music industry that have been designed to educate candidates who take part in the audition process. These mini workshops will also provide tangible pointers for the auditions; dates will be announced later on. For more information on MTN Joyous Celebration, please visit www.joyous.co.za or http://www.facebook.com/messages/?ref=mb#!/joyouscelebration